Cisco takes hyperscale tech to the masses with G300 switching chip

Cisco Democratizes Hyperscale Networking with New G300 Silicon

February 10, 2026

In a strategic move to broaden access to advanced data center infrastructure, Cisco Systems has unveiled its G300 networking chip, a silicon innovation designed to bring hyperscale-caliber switching technology to a wider enterprise and service provider market. This launch represents a significant shift in the competitive landscape, as traditional networking vendors intensify their efforts to capture mindshare and market share in an era increasingly defined by cloud-native architectures and massive-scale data processing.

The announcement centers on the Cisco G300, a new switching silicon platform. Historically, the sophisticated, custom-built networking technologies powering the massive data centers of hyperscalers like Amazon, Google, and Microsoft have been out of reach for most other organizations due to their complexity and cost. Cisco’s G300 aims to bridge this gap by packaging similar high-density, high-performance capabilities into merchant silicon that can be integrated into a range of Cisco’s switching products for enterprise and service provider clients.

Key specifications of the G300 highlight its capacity for modern workloads. The chip is engineered to support a remarkable 51.2 terabits per second of switching bandwidth, a figure that places it firmly in the tier required for demanding AI/ML clusters, high-performance computing, and expansive cloud backbones. This level of performance, previously the domain of a few cloud giants, is now being productized for a broader deployment scale.

The implications for the industry are multifaceted. For Cisco, the G300 is a direct challenge to both specialized silicon rivals and the in-house designs of hyperscalers, asserting the continued relevance of established networking vendors in the cloud era. For enterprise and mid-tier service providers, it promises access to network infrastructure with greatly enhanced scalability, efficiency, and throughput, potentially accelerating their own digital transformation and ability to support next-generation applications without requiring hyperscale-level engineering resources. This development signals a new phase of technology diffusion, where the architectural lessons and performance benchmarks set by the world's largest data centers become increasingly accessible, reshaping expectations and capabilities across the entire digital infrastructure sector.

Source: fierce-network

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