Amazon Web Services (AWS) has opened its first 8,000-square-foot AWS Innovation Hub in Asia Pacific (APAC), located at the AWS corporate office in downtown Singapore.
This new innovation facility offers an immersive experience for CEOs and business leaders in APAC to interact with AWS and Amazon-wide technologies, and over 30 partner solutions across 50 real-world customer use cases for cloud technology.
The experience culminates in AWS customers receiving a practical roadmap for accelerating their digital transformation, designed by Vision Builder, a proprietary AWS road-mapping solution powered by Amazon Nova.
The AWS Innovation Hub aims to fast-track digital and artificial intelligence (AI) transformation and innovation for public and private sector organizations across APAC. The multi-million-dollar facility is an additional investment on top of AWS’s commitment to invest US$9 billion into cloud infrastructure in Singapore by 2028.
Each year, AWS plans to engage over 1,000 C-Suite leaders and business decision makers at the Hub on cloud and generative AI technology-led innovation, and will provide 200 students from Singapore’s tertiary education institutions an exclusive learning experience at the facility. The virtual and physical demos of existing and new technology solutions are co-built with AWS partners and customers to address top business challenges and can already be adopted by companies in the region.
“The AWS Innovation Hub empowers our customers to convert big ideas into real business outcomes by combining our comprehensive cloud and AI technology, proven expertise from our network of over 140,000 partners worldwide, and Amazon’s unique culture of innovation,” said Jaime Vallés, VP of AWS Asia Pacific & Japan.
“Here at the Hub, our customers can build practical roadmaps to solve the region’s most pressing challenges and opportunities in collaboration with AWS,” said Vallés. “From smart farming and personalized retail to emergency response and digitalized citizen services – the opportunities are endless, and we are excited to help accelerate the pace of digital innovation for the region.”
At the Hub, a first-of-its-kind globally, AWS will curate bespoke innovation experiences for C-Suite leaders depending on their business needs and challenges. Guests will walk through three zones – Aspiration, Acceleration, and Action, ending with a clear digital transformation roadmap to be executed in collaboration with AWS and its partners.
In the Aspiration Zone, executives can experience how the latest technologies such as generative AI, quantum computing, and virtual reality can transform APAC businesses and communities.
In the Acceleration Zone, executives learn from Amazon’s unique culture of innovation with examples of how Amazon has created long-term impact with technology solutions underpinned by a customer obsessed mindset and a strong purpose driven culture. The zone showcases AWS technical innovations, such as the cost optimized and efficient AWS Graviton, Inferentia and Trainium chips, and AWS Outposts, a fully managed solution that extends AWS infrastructure to on-premises or edge locations.
Executives end their experience in the Action Zone in the Working Backwards Studio. Here, the customer discussion is summarized into a vision board by Vision Builder, a proprietary AWS road-mapping solution. Vision Builder can help customers visualize their Think Big ideas and develop concrete transformation roadmaps with AWS.
Vision Builder is powered by Amazon Nova, a new generation of generative AI foundation models that deliver frontier intelligence and industry leading price performance, designed to be easily accessible and customizable, and available on Amazon Bedrock.
Also, AWS and Digital Industry Singapore (DISG) launched the AI Springboard, with the aim to empower 300 Singapore-based enterprises to scale AI across their operations over the next 12 months.
The AI Springboard offers enterprises up to S$600,000 in cloud credits and training support to fast-track their AI transformation journeys. This initiative extends AWS’s efforts to support AI adoption in Singapore, building on AWS AI Spring, an initiative launched in 2024 to build AI fluency across Singapore’s public sector, workforce, enterprises, startups, communities, and research institutions.
