Lenovo Targets Middle East Data Centre Growth With New Saudi Chief

A new country manager in the kingdom will consolidate and grow existing Lenovo activity and help extend business across the region, says the server, storage and networking vendor.

Lenovo has appointed Emad Aldaous as its new data centre country manager for Saudi Arabia. In the role, he will be responsible for growing Lenovo Data Center Group’s (DCG) business in the kingdom, while aiding the company to “transform” the data centre industry regionally, Lenovo said.

His sphere of activity includes building strong relationships with existing and potential channel partners, and he will report to DCG regional director for the Middle East Richard Wilcox.

“We believe that Emad’s solid experience in the industry and in the Kingdom of Saudi Arabia will add tremendous value to building the DCG business, and ultimately Lenovo’s business in the region, said Wilcox. “The Middle East is witnessing rapid transformation and the kingdom is a major market player, leading the charge in the adoption of new-age technologies like IoT, AI and blockchain, underpinned by the Saudi Arabia Vision 2030 strategy.”

Aldaous has previously worked at Detasad, F5, Avaya and Motorola. Lenovo’s data centre offering spans servers, storage, converged and hyperconverged solutions, networking, software and services.

In another appointment at Lenovo, Paul Walsh has been appointed as senior vice president and chief digital officer (CDO) of the whole group, reporting to Gina Qiao, senior vice president and chief strategy and marketing officer. In the new role, Walsh will help Lenovo “harness the disruptive technologies fueling intelligent transformation” that will “shape the company’s customer experience for the next decade”, said the company.

Walsh has nearly 25 years of experience across a variety of technology brands, including Visa, Dell, Amazon and Microsoft.

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