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StarHub to overtake Singtel in fixed broadband market

StarHub is expected to surpass Singtel and become the leading fixed broadband service provider in Singapore by subscription share in 2025 and remain so until 2027.

StarHub’s dominance in Singapore is primarily driven by its strong focus on the growing voice-over-Internet protocol (VoIP) segment, while its subscriber share in the fixed broadband services segment is supported by promotional offers on its broadband plans.

The fixed communication services revenue in Singapore will experience a compound annual growth rate (CAGR) decline of 1.4 percent from $726 million in 2022 to $677 million in 2027, says GlobalData.

This drop is attributed to the decrease in circuit switched subscriber lines and a slower growth rate in fixed broadband subscriptions.

Circuit switched subscriptions in Singapore are expected to decline at a CAGR of -2.3 percent from 2022 to 2027 as mobile and internet-based communication services continue to gain popularity.

The residential segments’ fixed voice service ARPU levels in Singapore are expected to decline from $3.92 to $3.42, between 2022 and 2027.

The business segments’ fixed voice service ARPU levels in Singapore are also expected to decline from $20.23 to $13.89, between 2022 and 2027. Consequently, total fixed voice service revenues in Singapore will significantly decline.

Fixed broadband service revenue in Singapore is expected to increase at a CAGR of 1.2 percent during the forecast period, mainly due to the growing demand and adoption of high-speed fiber broadband services.

Pradeepthi Kantipudi, Telecom Analyst at GlobalData, attributes this growth to Singapore’s full-fiber network agenda and NetLink NBN Trust’s investments in fiber network expansion.

As of 2022, fiber broadband is the dominant fixed broadband technology, accounting for 99.7 percent of total fixed broadband lines.

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