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Time dotCom's new brand image to spur customer growth

KUALA LUMPUR: TIME Dotcom Bhd's (TDC) recent brand revitalisation could draw in more customers to its fibre broadband services, which are considered an essential utility post-pandemic, opines RHB Research.


According to the research firm, TDC hired renowned local graffiti artist Loo Lok Chern (popularly known as Cloakwork) for its recent brand revitalisation exercise, which introduced new marketing and communication visuals that were "cheeky, bold and fun".


"The new identity was unveiled together with the launch of its 2Gbps FBB service, the fastest in the market.


"We see the brand refresh driving stronger consumer affinity and product differentiation, with the FBB segment still the key revenue growth driver (1HFY22: +25% YoY)," it said.


Meanwhile, the research house also expects the recent access agreement with U Mobile to further strengthen TDC's wholesale business, which continues to yield the ehighest margin within the group.

On the group's data centre expansion, RHB said its purpose-built Cyberjaya centre, AIMS@CJ, should be completed by end-2023.


It added that TDC has secured commitments from existing and new customers for the upcoming second downtown data centre (previously Bangunan KWSP).


"DCs located in the prime central business district continue to be well sought after.

"Here, Menara AIMS offers the widest peering options for customers, given its unparalleled connectivity with all domestic telcos and 80% of foreign-based carriers," said RHB.

RHB maintained its "buy" call on TDC whil revising higher its target price to RM5.30 from RM5 previously.

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