• wx


[Research Report] Investment Opportunity: An Analysis of the Prospects of the Guangzhou-Shenzhen IDC Industry Market

With the advent of the data age and the rapid development of data centers, the construction of data centers has increasingly become a key area that affects the sustainable development of society. The Guangzhou-Shenzhen area is one of the most economically developed and densely populated areas in the country.  The launch of the "East Data and West Computing" project and the introduction of the data center policy in the Guangzhou-Shenzhen area are both to promote the standardization and rationalization of the market, to ensure the high-quality development of the data center industry, and to better meet the needs of the digital economy. The IDC market research report in Guangzhou, Shenzhen and surrounding areas from 2021 to 2022 provides a panoramic scan of the IDC industry in Guangzhou, Shenzhen and surrounding areas from five aspects: the overall macro environment of the industry, market supply, market demand, operation and competition pattern. At the regional level, KZ Consulting studies and analyzes the development of the IDC industry in Guangzhou, Shenzhen and the surrounding areas, and analyzes the market prospect of the IDC industry in Guangzhou and Shenzhen.


Driven by demand, the IDC market in Guangzhou and Shenzhen expands rapidly


Among the three major IDC markets in China, the Guangzhou and Shenzhen markets have developed the fastest, maintaining a growth rate of over 20% in recent years. At the same time, the digital economy industry in Guangdong Province has also been developed. With the explosive growth of data volume in the future, the regional IDC market has huge development potential.


1. In 2021, the IDC business market in Guangzhou, Shenzhen and surrounding areas reached 16.41 billion yuan, a year-on-year increase of 19.5%.


In recent years, the growth rate of the traditional IDC business market in Guangzhou, Shenzhen and surrounding areas has remained above 20%. In 2021, affected by the slowdown in demand growth in the Internet industry, the market size will be 16.41 billion yuan, and the growth rate will slow down. Tencent, Huawei, Ping An Group and other large Internet companies, manufacturing companies and financial companies are located. The Pearl River Delta region has a developed economy and a sound industrial system. A large number of data center needs have promoted the development of the industry.


2 The Short-Term Supply of IDC Resources in Guangzhou, Shenzhen and Surrounding Areas is Limited.


Since 2018, the traditional IDC market in Guangzhou, Shenzhen and surrounding areas has maintained rapid growth. By 2020, the supply scale of cabinets in the market has far exceeded the planned scale of Guangdong Province in 2025. At the same time, affected by the energy policy, Guangdong Province immediately issued relevant policies to standardize, reasonably control and optimize the layout of data centers. From 2021 to 2022, the province will, in principle, not add new data center cabinets, except to support the consolidation of existing resources and the construction of projects with limited computing needs (small data centers with less than 1,000 standard cabinets).  From 2023 to 2025, if the shelf rate of existing data centers in the province reaches more than 70%, according to supply and demand, and on the premise of ensuring the goal of reducing energy consumption intensity in the province, consider supporting the energy-saving review of new and expanded data center projects .


3 Transfer of medium and high latency services to eastern and northwestern Guangdong Province.


After Guangdong Province stopped approving new data center projects in 2021, the supply of IDC cabinets in core cities Guangzhou and Shenzhen was limited, and cabinet resources became increasingly scarce. At the same time, the demand for IDCs in Guangzhou and Shenzhen is strong, the gap between supply and demand will gradually expand, and the demand will spread to surrounding areas.  In addition, in terms of policy, the "Guangdong 5g Base Station and Data Center Overall Layout Plan (2021-2025)" issued by Guangdong Province clearly pointed out that, in principle, Guangzhou and Shenzhen can only build medium-sized and below data centers to carry the first and the second category of service, the third category of service will be gradually moved to eastern, western and northern Guangdong, and the fourth category of service will be moved to outside the province.


4 The growth rate of demand in the Internet industry has slowed down, and the demand in traditional industries has gradually exploded.


In 2021, there will be nearly 1 billion Internet users in China, and the development of the Internet industry is approaching its peak. After years of rapid development, many problems in the Internet industry have gradually been exposed. A number of large Internet companies are under anti-monopoly investigation. Due to the vigorous implementation of various national policies, the development of the Internet industry has ushered in a trough. Guangdong Province has gathered a large number of Internet companies. Among the top 100 Internet companies in 2021, there are 15 in Guangdong Province. The overall decline in the Internet industry has slowed demand growth in the traditional IDC market in Guangdong Province. Unlike Beijing and Shanghai, Guangzhou and Shenzhen are well-developed in finance and manufacturing. There are many leading enterprises in the manufacturing and financial industries such as Huawei and Ping An Group, and the demand in traditional industries is strong. According to the "Digital Economy Development Plan of Guangdong Province", the high-end manufacturing industry represented by the electronic information manufacturing industry will reach 5 trillion yuan in 2020, and the target output value in 2025 will exceed 8 trillion yuan. In 2020, the revenue of the software information service industry will reach 1.3 trillion yuan, and by 2025, the total revenue target will exceed 2 trillion yuan. The large amount of data generated by the digital and intelligent transformation of traditional industries has brought a large amount of data center demand.


Keep up with the Guangzhou-Shenzhen IDC market trends and seize suitable investment opportunities


For investors, growth in market size means good investments. In addition to the favorable investment policy environment, there are many investment opportunities in the Guangzhou-Shenzhen IDC market. However, if you want to make a successful investment, you must also strengthen your understanding of the specific investment object, grasp the changing market conditions, and grasp the appropriate investment opportunities.

For example, investment in scarce resources by the IDC market may become an indicator of energy consumption for existing scarce resources. Taking the IDC project as an example, in the case of strong market demand, the approved IDC project will have the opportunity to have a large number of high-quality customer resources and obtain a better return on investment.



Or investment policy opportunities, the infrastructure REITs pilot policy is conducive to broadening the investment path of the IDC industry and improving the overall rate of return. Guangdong Province actively implements the "Specific Implementation Measures and Rules for the Public Issuance of Infrastructure REITs in the Region", guides the implementation of IDC REITs as soon as possible, and provides more options for capital entry in the region. REITs have the opportunity to become high-quality investment targets.


For more information for data center market in Guangzhou and Shenzhen, China, please contact pm.s@idcnova.com about the comprehensive “2021-2022 Guangzhou-Shenzhen and Surrounding Areas IDC Market Research Report” report by KZ Consulting

Read Also
2022 China IDC Market Size and Forecast
Beijing Data Center Demand Analysis Report by KZ Consulting
What influences of the “East Data and West Computing” policy have on the Listed Companies in China?