A self-storage facility in Marietta, Georgia, a suburb northwest of Atlanta, is set to be partially converted into an 18MW data center, marking a notable example of adaptive reuse in the data center industry. The project, filed by Prime Storage Powers Ferry Place Marietta, LLC, highlights the growing trend of repurposing existing commercial properties to meet the surging demand for digital infrastructure.
Located at 1155 Powers Ferry Place, the 10.7-acre site currently houses a one-story concrete building and multiple rows of exterior self-storage units, zoned for Community Retail Commercial (CRC) use. The company is seeking to rezone the property to allow for a "regional mission critical digital infrastructure" within the existing facility. According to city documents, the plan involves converting a portion of the existing concrete building into an 18MW data center, while most of the exterior self-storage rows would be demolished to create an infrastructure support area. Some storage structures will remain for service-related functions.
The conversion will see approximately 40 percent of the existing building area transformed into data center space, totaling around 21,570 square feet of white space and 15,365 square feet of grey space. The remaining 60 percent of the facility will continue to operate as self-storage under its current use. Exterior mechanical and electrical equipment will be housed in purpose-built enclosures with screening to reduce noise and visibility, utilizing a closed-loop air-cooled system. The city zoning commission has recommended approval of the project.
The 100,000-square-foot building, originally a Pace Warehouse retail facility, was converted into self-storage in 1996, with additional metal storage units added in the former parking lot. Prime Group Holdings, the real estate firm behind the project, owns hundreds of self-storage assets across the U.S. through its Prime Storage arm. Earlier this year, the company announced broader plans to deploy edge data centers and battery energy storage systems (BESS) at multiple storage sites. The company’s dedicated edge compute website lists plans for the Marietta site, designated GA10, with a possible request for solutions as soon as Q3 2026.
In its application, Prime Group described the proposal as "a thoughtful adaptive reuse of an existing developed property," adding that it "introduces a clearly defined and limited critical infrastructure computing use, and incorporates meaningful conditions to address noise, lighting, water use, construction impacts, and compatibility with neighboring properties." The firm emphasized that approval would allow the property to "continue serving a productive commercial purpose while ensuring that the proposed use is appropriately regulated, transparent, and protective of the surrounding community." The project underscores how the data center industry is increasingly looking to unconventional sites—such as self-storage facilities—to accelerate deployment timelines and reduce environmental impact through repurposing existing structures.
Source: datacenterdynamics