Everpure secures second hyperscaler deal for DirectFlash storage solutions

Everpure, formerly known as Pure Storage, has landed its second hyperscaler customer, securing a design and supply contract for storage solutions built on its DirectFlash technology. The unnamed client is described by the company as a "top-five hyperscaler," though its identity has not been disclosed. This marks a significant milestone for the storage vendor as it continues to push into the hyper-scale infrastructure market, where demand for high-performance, energy-efficient storage is accelerating alongside AI-driven workloads.

The contract is structured as a master supply agreement covering software and non-NAND components, and while the financial terms have not been revealed, Everpure said the deal is expected to be a "significant contributor to future revenue" starting in fiscal year 2028. The company also noted that gross margins from its hyperscale product line are projected to remain between 75 and 85 percent, underscoring the profitability potential of this segment. DirectFlash, a software-powered storage architecture, is designed to enable hyperscalers to deploy a consistent and unified storage framework across multiple tiers, reducing complexity and operational overhead compared to legacy systems.

This is not Everpure's first foray into the hyperscale arena. In late 2024, Meta Platforms adopted Everpure's solutions, and the company has now secured a second major design win. Charles Giancarlo, chairman and CEO of Everpure, emphasized the strategic importance of the deal, stating: "Our growing success in hyperscale environments is based upon a foundationally more advanced architecture and technology than legacy storage solutions. Securing a design win with a second hyperscaler for our hyperscale solution signals strong recognition of the economic, operational, and performance advantages of our DirectFlash technology." In a Q&A document shared by the company, Everpure added that while it does not typically identify its customers, what matters most is that "two of the largest infrastructure environments in the world will be utilizing Everpure technology."

The news has been well received by investors, with Everpure's stock climbing more than 65 percent since the start of the month at the time of writing. The company rebranded from Pure Storage to Everpure in February of this year, simultaneously unveiling plans to acquire data intelligence and orchestration firm 1touch. According to Everpure, the new name "reflects the company's greater impact from reshaping storage to defining the future of data management." In a separate development, UK-based cloud provider BlackBox Hosting selected Everpure's all-flash storage technology for its platform in April 2026.

Industry analysts view this second hyperscaler contract as a validation of Everpure's technology roadmap, particularly as cloud giants and AI-focused infrastructure providers seek storage solutions that can scale efficiently while maintaining high performance. The deal also signals a broader trend in the data center industry, where storage architecture is becoming a critical differentiator in supporting massive AI training and inference workloads. With two hyperscalers now committed to its platform, Everpure is positioning itself as a key player in the next generation of data infrastructure, though the competitive landscape remains intense with rivals such as Dell, NetApp, and newer entrants all vying for share in this lucrative market.